The Reflection Campaign

An initiative born from a sense of commitment and connection to our community, to unite our fashion industry & in the process, support Australians in need with WeWear Australian partners @thread_together.

Join us in supporting Australian brands, to support Australian communities #wewearaustralian.

WeWear Australian have partnered with non-for-profit Thread Together to donate $1 for every style sold.

To support the campaign you can shop the MAARA Collective collection at Showroom-X.


- Shot in regional Western Australia

MAARA Collective acknowledges the traditional owners of the land in which we showcased throughout this campaign, the Menang people of Kurrah Mia, and their surrounding communities. The Menang people's continuing custodianship of our land (Boodja), the water (kep) and the fire (kaarl)' is something we will now carry with us on our journey of learning. We pay our respects to their elders past, present and young, with particular thanks to Vernice Gilles who welcomed us to the land and shared the voice of her community.