We work closely with Indigenous artists and creatives, drawing inspiration from Country to present within the context of contemporary fashion.
The brand's name "MAARA Collective" acknowledges and honours the ‘many hands’ involved in the creative and collaborative processes, where the word 'MAARA' refers to ‘hands’ in the Yuwaalaraay and Gamilaraay language groups.
With every product purchased we give back proceeds to support digital training and education in remote Aboriginal communities. This is done through our ongoing relationship with the Buy1 Give1 program.
Launched in 2019, Yuwaalaraay Creative Director, Julie Shaw founded the brand to showcase and celebrate Indigenous art and fashion. Since launching, the brand has gone on to win both the ‘Fashion Design’ and ‘Community Collaboration’ awards at the inaugural National Indigenous Fashion Awards, and is a finalist in this year's Australian Fashion Laureate for Best Emerging Australian Designer. Shaw also featured in Ragtrader Magazine’s Power 30 List for 2020, ranked as one of the most influential people in Australian fashion.
We invite you to become immersed into the MAARA Collective world, where with each collection we share new and untold stories.