by Julie Shaw MAARA Collective is an Australian luxury resortwear brand embracing a collaborative approach to design.

by Julie Shaw

MAARA Collective is an Australian luxury resortwear brand embracing a collaborative approach to design.

We work closely with Indigenous artists and creatives, drawing inspiration from Country to present within the context of contemporary fashion. 

The brand's name "MAARA Collective" acknowledges and honours the ‘many hands’ involved in the creative and collaborative processes, where the word 'maara' refers to ‘hands’ in the Yuwaalaraay and Gamilaraay language groups.

With every product purchased we give back proceeds to support digital training and education in remote Aboriginal communities. This is done through our ongoing relationship with the Buy1 Give1 program.

Launched in 2019, Yuwaalaraay Creative Director Julie Shaw founded the brand to showcase and celebrate Indigenous art and fashion. Since launching, the brand has gone on to win both the ‘Fashion Design’ and ‘Community Collaboration’ awards at the inaugural National Indigenous Fashion Awards. Julie was awarded the Australian Fashion Laureate for Indigenous Designer of the Year in 2021 and has just been named Designer of the Year at Marie Claire's 2022 Women of the Year Awards.

Shaw has also featured in Ragtrader Magazine’s Power 30 List, ranked as one of the most influential people in Australian fashion.

We invite you to discover the MAARA Collective world, where with each collection we share new and untold stories.


Purchase with Purpose

As partners in the global Buy1Give1 initiative we give back in meaningful and impactful ways. Your purchase of MAARA Collective product through our online store provides much needed digital skills training and education to remote Aboriginal communities.

280,576,832 giving impacts created worldwide.

MAARA Collective is proud to present Resort 2023 featuring 'Likara', an original Indigenous Australian artwork from Pitjantjatjara artist Alison Lionel of the Anangu Pitjantjatjara Yankunytjatjara (APY) Lands in remote Australia.
— MAARA Collective X Alison Lionel Print Collaboration
MAARA Collective is proud to present the Resort 22 Collection featuring an original print by Pitjantjatjara artist Lexie Michael of Ernabella Arts Inc. ‘Tjukula’ (waterholes) is a stunning representation of the artist’s mother’s and grandfather’s country south of Pipalyatjara.
— MAARA Collective X Lexie Michael Print Collaboration
The Dhinawan (emu) feather print is inspired by the colours and lines of Yuwaalaraay Country, created in honour of place. Based on feathers collected by the artist from Country, this print series traverses experience to wearable memory where the Dhinawan feathers adorn and wrap around the body, echoing the gentle embrace of Gunimaa (Mother Earth).
— MAARA Collective X Gaawa Miyay Print Collaboration

Australian Made

MAARA Collective are proud to carry Australian Made accreditation for our locally made products. Our locally manufactured pieces are proudly made in Sydney Australia, and registered with the Australian Made Campaign.

Member of Australian Fashion Council

Proud Member of the Australian Fashion Council. Supporting Australian fashion brands, designers and local manufacturing.

Australian Fashion Trademark

MAARA Collective are proud to be an Australian Fashion TM certified brand and representing the unique talent of the Australian Fashion Industry. 

Australian Fashion TM designer brands are held to the highest standards of elevated creativity and authentic design.

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