The brand's name "MAARA Collective" acknowledges and honours the ‘many hands’ involved in the creative and collaborative processes, where the word 'MAARA' refers to ‘hands’ in the Yuwaalaraay and Gamilaraay language groups. MAARA Collective is an Australian luxury resortwear brand embracing a collaborative approach to design. We work closely with Indigenous artists and creatives, drawing inspiration from Country to present within the context of contemporary fashion.